![]() “The Urgent Company is a new type of consumer packaged goods (CPG) business: one with a singular focus to change the CPG ecosystem. “As an ingredient technology, there is nothing like in the dairy space, so it was really a no-brainer to see if we could use this technology to create products accessible to all,” Kollesoff told VegNews. The resulting protein product can be used to make vegan versions of dairy-based food such as milk, cheese, and ice cream. Brave Robot ice cream uses Perfect Day’s dairy-identical but animal-free whey protein, which is made by inserting a cow’s DNA sequence as a blueprint into yeast-based microflora. The brand is the first product from The Urgent Company, a new sustainably focused consumer food company founded by alternative dairy protein manufacturer Perfect Day and longtime dairy product developer Paul Kollesoff. The Urgent Company plans to launch an exclusive animal-free dairy CoolHaus x Brave Robot co-branded novelty with a key national retail partner in 2022.Ĭoolhaus is sold in more than 6,000 stores across the US, including Whole Foods, Thrive Market, Walmart, Sprouts, Kroger, and National Co-op Grocers.Innovative vegan ice cream brand Brave Robot recently launched in the United States. The Urgent Company acquired Coolhaus from Sunrise Strategic Partners, a Boulder, CO-based accelerator of emerging brands and other shareholders.įinancial terms of the transaction were not disclosed. Ryan Bennett will also join as senior vice president of operations and integration. The integration of Perfect Day protein into our line of beloved dairy ice cream and novelties is going to elevate our product into the next generation of foods making a difference for our families and our planet.” Īs part of the acquisition, the Coolhaus team will join The Urgent Company, which it said deepens the company’s commitment to and perspective on inclusivity in the food industry.Ĭase will join The Urgent Company as its new president of brand experience. “Our ability to lead with purpose and move the dial for consumers becomes even stronger by joining The Urgent Company. “We created Coolhaus to make better products for everybody,” said Natasha Case, founder of Coolhaus. ![]() We know the work we do now will determine if our children can continue to enjoy the food we eat and the planet we inhabit for years to come,” said Paul Kollesoff, general manager and co-founder of The Urgent Company. “Bringing together our social and climate missions is deeply personal. The women-owned company said its social mission is to inspire the next generation of women and LGBTQ founders, entrepreneurs and creators of diverse backgrounds to feel empowered to turn their dreams into realities in an equitable environment.Īs Coolhaus joins The Urgent Company, merging resources and structure, the companies said this social impact will expand. One core part of its work is creating ice cream for positive change, specifically to empower entrepreneurs with diverse backgrounds. Perfect Day said its animal-free whey protein generates up to 97% fewer greenhouse gas emissions than traditional dairy protein.Ĭoolhaus said since 2009 its social mission has been at the forefront of its products. The Urgent Company and Coolhaus teams plan to transition Coolhaus traditional dairy products to use Perfect Day animal-free dairy in the months ahead. The Urgent Company exists to make more sustainable products without compromise. Packaging & Packing Materials, ContainersĬoolhaus joins The Urgent Company’s family of brands, including Brave Robot, Modern Kitchen and California Performance Co., in a move that expands its product portfolio. ![]()
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